How it all started
Mike Cooch would never forget the day that started it all. Sitting on the chairlift at Vail, he took a much-needed break with a fellow entrepreneur, indulging in what he loved most. After spending years constructing a service business in the IT industry that demanded extensive cold-calling, face-to-face selling, and lengthy sales cycles, Mike found himself exhausted by the expensive and laborious efforts required to build his sales teams and acquire new clients. Although his business was successful, boasting three offices nationwide, an exceptional team, and industry recognition, he couldn’t help but be captivated by the emerging world of entrepreneurship. Observing other entrepreneurs utilizing the Internet to effortlessly attract customers with minimal traditional selling or overhead, Mike yearned for a taste of that success.
After months of diligent study and efforts to comprehend the technology and strategies behind constructing an online sales process, Mike launched his inaugural online product. While ascending on the chairlift, his phone buzzed, prompting him to retrieve it from his pocket and check his messages. To his astonishment, he had just made a $275 sale while skiing with his friend at Vail. No more cold calls. No more meetings. No more negotiations. Although $275 may not have been a substantial sum of money, it ignited his imagination, fueling a vision of building businesses that harnessed the power of the internet and automation, granting him more freedom, more wealth, and more influence.
From that moment on, Mike was off to the races.
Since then, he and the exceptional individuals he had the privilege to collaborate with had constructed a plethora of online businesses. From service businesses and training ventures to software enterprises, media companies, e-commerce endeavors, digital agencies, and t-shirt enterprises, they explored various avenues. Some of these ventures had flourished into multimillion-dollar enterprises, while they had also experienced failures along the way. Moreover, they had established communities comprising thousands of entrepreneurs, aspiring entrepreneurs, and business owners, providing them with training, encouragement, and mentorship.
Meet Mike Cooch, an exceptional “serial entrepreneur” driven by a Texas-sized passion for sales, marketing, technology, and the world of entrepreneurship.
Throughout his career, Mike has established a remarkable track record of success, having founded multiple seven-figure businesses across various industries. From technology services to agency services, publishing, and ecommerce, he has experienced both triumphs and failures, always keeping it real and learning valuable lessons along the way.
His entrepreneurial ventures have earned prestigious recognition, including being listed on the INC Magazine List of Fastest Growing Companies for three consecutive years. Moreover, his businesses have been nominated as Best Places to Work in their respective cities, highlighting his commitment to fostering a positive and fulfilling work environment.
Mike holds an MBA from Babson College, an esteemed institution renowned for its 24-year reign as the world’s top-ranked entrepreneurship school. At Babson, he has had the privilege of serving as a regular guest lecturer on the topic of “Managing a Rapidly Growing Business.” Additionally, he boasts a BS in Finance from Colorado State University, further complementing his business acumen.
Beyond his entrepreneurial endeavors, Mike cherishes his role as a parent to three children and embraces an active lifestyle. As an avid skier, hiker, and traveler, he finds joy in exploring new horizons. Currently, he resides in the beautiful city of San Diego, which he proudly calls his adopted hometown.
Stay connected with Mike as he continues to navigate the entrepreneurial landscape and live a life of “high-leverage.” Explore his latest experiences, insights, and adventures through the following channels, and join him on this extraordinary journey of entrepreneurial excellence.
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Our vision is to build a global community of thriving B.O.L.D. Entrepreneurs™️ that have freedom of time, money, and location.
Are You B.O.L.D?
We love working with entrepreneurs to help them use leverage to build a business that gives them more freedom, more money, and more impact – nothing is more fun and rewarding.
But you’ve got to be the right fit.
Our ideal customers are what we call B.O.L.D. Entrepreneurs ™️ (B.O.L.D. stands for Business Ownership + Lifestyle Design…that’s what we’re all about!) – here are the qualities that define them:
Have a growth mindset
operating from a sense of optimism and possibility.
Are always on offense
driven by a hunger to pursue a vision that excites you.
we want to work with entrepreneurs, not students!
Want to build ‘lifestyle businesses’
not the next public company (read my definition of a ‘lifestyle business’ below).
Are always on offense…driven by a hunger to pursue a vision that excites you.
Are a ‘Force of Nature’
you don’t take no for an answer, you run through walls to achieve your goals, and you’re willing to put in the time, energy, focus, and hard work necessary to be successful even when others may doubt that it’s worth it.
Does that sound like you? Good, then stick around!
Are realistic, resourceful, and self-accountable
realizing that no training course or coach is going to have all of the answers for you. Sometimes you simply have to find or create the answers yourself.
Balance urgency and patience
striving to reach goals, but with a long-term, I-will-overcome-all mindset and patience.
As an entrepreneur hustling to build a business and lifestyle you love, you need to find the fastest, simplest, and most effective way to get the results you’re looking for. We call it ‘Leverage’, but LVRG makes a much cooler logo (and was a domain we could actually get!).
verb – to use to maximum advantage
noun – the power to influence
We are constantly on the hunt for the mindset, strategy, technique, or tool that will create as much freedom of location and time as possible, and generate as much profit as possible, so that we can make as much impact on the lives of our customers, families, and communities as possible.
More freedom. More money. More impact.
That’s what it’s all about for us. We are explorers on a never-ending journey to find what works to improve our businesses and our lives.
And when we find something that works, we share it with you.
About Mike Cooch Mike Cooch, is a “serial entrepreneur” with a Texas-sized passion for sales & marketing, technology, and entrepreneurship.
He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).
His businesses have been named to the INC Magazine List of Fastest Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.
He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 24 years running – go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University.
He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego.
Our Core Values
Lead With Value
give before we ask.
if we can’t look someone straight in the eye and know with certainty that our product should deliver at least 10X what they paid in value…don’t ship it.
Simple, Scalable, Repeatable, Recurring & Profitable
– principles for every business we run and everything we teach.
Be the Example
– have fun, make money, and live the dream so that we inspire others.
People First, Profits Second
– we want to build a long-term community of customers and friends that have our back, and know we have theirs’.
Respect the Dream
– entrepreneurs face challenges that would crush most people on a daily basis…we want to support and encourage, not minimize the challenges you’re facing.
Be on Offense!
– constantly and enthusiastically push for growth and progress and all areas of life that are important to us!
We are deeply passionate about entrepreneurship. It drives us to envision a future we refer to as ‘Evolved Capitalism,’ where the influence of large public companies and Wall Street over communities and countries diminishes, making room for flourishing small and medium-sized businesses. We believe in fostering a strong sense of connection between these enterprises, the people they employ, the customers they serve, and the communities they call home.
By embracing entrepreneurship, we aim to empower individuals who possess the vision and drive to shape a brighter future. Through their innovative ideas and dedication, entrepreneurs have the potential to transform the landscape of capitalism, creating a more inclusive and prosperous society. We champion their endeavors and recognize the immense impact they can have on the world.
Our commitment to supporting entrepreneurship stems from our belief in the inherent value of small and medium-sized businesses. We believe they possess the agility, creativity, and personal touch needed to forge meaningful relationships with their employees, customers, and local communities. By encouraging the growth of these enterprises, we can cultivate an economic environment that prioritizes collaboration, empathy, and sustainability.
Together, let us nurture the spirit of entrepreneurship and embrace a future where thriving small and medium-sized businesses shape the fabric of our society. Join us in our mission to foster ‘Evolved Capitalism,’ where the power of entrepreneurship paves the way for a more equitable and connected world.
One of our core objectives is to empower our vibrant community of entrepreneurs to achieve greater financial success. However, we firmly believe that there are no shortcuts to wealth—only the diligent pursuit of hard work, adding value, and serving others.
Our comprehensive content and training programs are meticulously designed to enhance your business skills and inspire you to take decisive action in building your enterprise. We understand that establishing a thriving business requires unwavering dedication and discipline, much like any worthwhile endeavor. While our programs are designed to expedite your path to success, they can never replace the essential ingredient of hard work.
If you subscribe to the notion of “money for nothing” or seek quick riches without putting in the necessary effort, we kindly request that you refrain from enrolling in our programs. Our mission is to collaborate with individuals who are serious about working diligently to construct a sustainable business in the long run.
In compliance with legal requirements, we emphasize that the numerical examples used in our program promotions are purely illustrative, and we neither provide guarantees of specific results nor offer professional or legal advice. However, we are committed to ensuring your satisfaction with our programs, and you are entitled to a full 30-day evaluation period from the date of purchase to request a refund for any of our products.
Join our community of dedicated entrepreneurs, and let us embark on a journey of growth and prosperity together. We are here to equip you with the tools, knowledge, and support needed to realize your entrepreneurial ambitions and build a successful and fulfilling business.
Time For Action
If you dream of building a business that gives you more freedom, more money, and more impact – you’re our people and we’d love to keep in touch!
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All the best,
Mike Cooch & The LVRG Team
PS – Join our community to stay in touch and connect with other like-minded entrepreneurs!